Valley Optimize Digital
Meta, TikTok & Google ads for DTC brands
We run Meta, TikTok, Google, email, and websites for DTC, retail, and wellness brands.
Vancouver-based. Remote across the US and Canada.
What we run
Meta Ads
Facebook and Instagram advertising that scales. Test grids, creative, and optimization for contribution margin — not vanity metrics.
TikTok Ads
Native-format creative for the For You page. Spark Ads, in-feed, and TikTok Shop — tested against your CAC targets.
Google Ads
Search, Shopping, and Performance Max for high-intent buyers. Feed work and brand-vs-generic structure built in.
Email Marketing
Flows that convert: welcome, abandoned cart, browse abandonment, post-purchase, win-back. Campaigns on a calendar.
See our Email Marketing approach
Website Building
Custom websites for DTC brands. Mobile-first, fast, conversion-focused — with ongoing CRO.
- Custom design or theme customization
- App and plugin audit — replace extra apps with native features
- CRO: heatmaps, session recording, A/B tests
- Speed: images, deferred JS, hero preload
- Migrations: move platforms without losing SEO
See our Website Building approach
How we work
- Diagnose — We audit tracking, creative, structure, and economics.
- Plan — 90-day roadmap with milestones, budgets, and success metrics.
- Execute — Weekly sprints. You approve creative. We optimize daily.
- Scale — Winners get budget. Losers get cut. New tests launch every week.
Why brands stay
- Direct founder access — no account-manager layer
- Reporting on contribution margin, not vanity metrics
- No long-term contracts — 30-day cancellation
- Canadian incorporated, US and Canada operations