Contact

Valley Optimize Digital Inc

Ads and email, without the agency layer.

A founder-led shop in Vancouver, open since 2023. Meta, TikTok, Google, and email — planned and run by the person you actually hire.

Say hello See the work

The shop

One person for the feed, the query, and the inbox.

Most brands hire a media buyer, a creative shop, and an ESP specialist — then wonder why CAC will not move. Valley Optimize has been founder-led since 2023, so the mix is not split across three vendors. You get the person doing the work, not a junior pod.

Feed

Meta Ads

A weekly test grid, not one ad left running. Catalog and Advantage+ only when the account has earned them.

Read the channel

Short form

TikTok Ads

Spark Ads and in-feed that look like the For You page. Capped until creative is actually native.

Read the channel

Query

Google Ads

Search and Shopping with brand carved out so you can see what demand actually costs.

Read the channel

Inbox

Email Marketing

Welcome, checkout, replenishment, winback. Flows that catch the demand ads create.

Read the channel

Method

A first 90 days we can both live with.

  1. 01

    Look at the account together

    A real call, not a deck. Tracking, structure, creative age, and whether email is doing anything.

  2. 02

    Pick a few bets

    A 90-day plan with a small number of hypotheses.

  3. 03

    Build only what you need

    Campaign architecture, a test grid, and the lifecycle flows.

  4. 04

    Run it in the open

    Weekly notes on spend and creative. A monthly mix read.

Work since 2023

Past accounts, names quiet where they asked.

  • Meta + email

    run as one system

    Home goods, DTC

    Ecommerce · 2023–24

    Rebuilt prospecting around a weekly creative grid and stood up welcome plus checkout flows before spend went back up.

    Meta Ads · Email

  • Search + TikTok

    split so waste showed

    Outdoor, retail + site

    Retail · 2024

    Separated brand from non-brand, cleaned the Shopping feed, and used TikTok as a capped prospecting lane.

    Google Ads · TikTok

  • Inbox first

    second orders off ads

    Wellness, subscription

    Lifecycle · 2024–25

    Replenishment, winback, and a post-purchase series so paid was less responsible for the customer you already had.

    Email · Meta Ads

Work from client engagements since 2023. Brand names stay off the page where they asked.

Mix

How we’d share a month of spend.

A starting split — not a contract. We change it when the account tells us to.

Monthly spend

Channels in play

    FAQ

    Straight answers.

    What does Valley Optimize Digital do?

    A founder-led shop in Vancouver, open since 2023, for Meta Ads, TikTok Ads, Google Ads, and email. One person plans and runs the mix so CAC is a single number, not four vendors.

    Who is a good fit?

    A brand that can explain the product in a feed, with enough spend to learn — often a few thousand a month, not a fortune. If you need a 20-person holding-company pod, we are not that.

    Do you take over existing ad accounts?

    Yes. Most work starts with a look at what you already have.

    How do you report?

    Short weekly notes: spend, CAC or MER, and what we tested. A monthly mix read.

    Where are you based?

    Vancouver, British Columbia. Working sessions are remote across the United States and Canada.

    If you want a shop that still has time for you.

    A 30-minute call: current mix, what’s leaking, and whether we’re a fit. No pitch deck. No junior team behind a curtain.

    Get on a call