Query
Google Ads
Brand and non-brand, split on purpose
Search and Shopping with brand carved out so you can see what demand actually costs.
Search and Shopping with brand carved out so you can see what demand actually costs.
Brand terms look cheap because they harvest people who already know you. We split them so non-brand has to earn its keep, and the Shopping feed is clean before we ask it to spend more.
- Brand carved out from non-brand
- Search and Shopping as separate reads
- Feed hygiene before more spend
- Query work that does not hide inside branded terms
If you want a shop that still has time for you.
A 30-minute call: current mix, what’s leaking, and whether we’re a fit. No pitch deck. No junior team behind a curtain.
Get on a call