Method
The 90-day test.
Homepage lists the four steps. This is how they actually run.
Weeks 1–2: Fix the foundation.
Pixel, conversions, feed, landing pages. We audit what’s broken and repair the tracking before spending a dollar on tests. You get one written target for the 90 days.
Weeks 3–4: Build the test plan.
We agree on the test grid: which channels, which angles, which budgets. Setup sits with us. You answer product questions when we get stuck.
Months 2–3: Scale winners, kill losers.
One test at a time. Weekly notes: spend, sales, CAC or MER, what we tried, what flopped, what is next. You own the accounts the whole time.
Day 90: You decide.
After 90 days we look at the numbers together. Keep what pays. Fix what is close. Stop what does not. Then it is month to month.