FAQ

We work with DTC, retail, and wellness brands in the US and Canada that need steady, profitable growth. Most are small teams doing $1M-$50M in revenue. If you need daily hand-holding, a big agency bench, or someone to run the whole company, we are not the fit.

It depends on what we fix first. Cleanup work like feed fixes or email flows can show movement in weeks. Paid testing takes a full 90 days to read cleanly. We will not promise sales by Friday. We tell you what we are testing, what it costs, and what we learn each week.

No. We start with a 90-day test plan so both sides have enough data to judge fit. After that, it is month to month with 30 days notice. If the numbers do not make sense, you should leave. We would rather lose a retainer than keep a client who is not getting value.

Enough to test without guessing. For most small stores, that means a few thousand per month per channel to start. We will tell you if the budget is too thin to learn anything useful. We will not take ad work if the math cannot work, because then both sides lose.

Under roughly $3-5k in monthly spend, hire a freelancer or small shop. You get senior people on the work for less than a big-agency retainer. Above that, or across many channels at once, a larger team earns its keep. Either way, you should own the ad account and be free to leave any month.

They do different jobs. Meta creates demand: people who were not searching find you in the feed. Google catches it: people already looking for what you sell. Most stores start with one, fix tracking and landing pages, then add the second. We will tell you which order fits on the call.

Yes. We run Spark Ads and in-feed formats, kept small until the creative earns scale. TikTok works best as a prospecting lane next to Meta, not as a first channel. If the product looks good in a 30-second phone video, we will test it. If not, we will say so.

Yes. We build simple, fast sites that make it easy to buy. No bloated themes or unnecessary apps. You get clean pages, clear product setup, checkout that works, and tracking wired correctly. If your current site can be fixed, we will say that instead of selling a rebuild.

Our team does the work. You talk directly to the people who touch the account — no account-manager layer. Briefs, ads, flows, and the weekly note stay with the same crew, so nothing gets lost between the sales call and the actual work.

You get short weekly notes in plain language. We cover spend, sales, CAC or MER, what we tested, and what happens next. If something broke or flopped, we say so. You always know where the money went, why, and what we are doing about it.

We need access to your store, ad accounts, and past numbers, plus one call to agree on targets. We handle setup, tracking checks, and the test plan. You will need to answer questions quickly early on. After launch, expect one short review per week, not daily meetings.