Website Building and CRO

Website Building and CRO

Website building is creating a fast, mobile-first site that turns ad and email traffic into customers. We build or repair the site so ads and email have somewhere honest to land. Custom sections, migrations, speed, and tests. We measure lift in contribution, not in a Lighthouse screenshot alone.

What this work is

The theme, the plugins, and the checkout path are part of CAC. A pretty theme that takes four seconds on mobile will waste every channel we run. This page is the website half of the same scoreboard as Meta, Google, TikTok, and Email.

What we deliver

• Modern themes with sections you can edit, not a page-builder lock-in
• Migrations with 301 maps so SEO does not fall off a cliff
• App and plugin audit: fewer add-ons, more native features
• Speed: images, critical CSS, deferred scripts, CDN
• CRO: recordings, funnels, a short test list

Theme vs custom

Theme customization is the default when the brand can live inside a well-set modern theme. A full custom theme is for shops that have already felt the ceiling. We will not sell a custom build because it sounds premium.

Pricing

Builds are quoted after a look at the current theme and app list. Retainers are monthly after launch. 30 days notice.

FAQ

Do you build custom themes or customize existing ones?
Both. We customize existing themes when speed-to-live matters and the design can be achieved without bloat. We build fully custom themes when the UX requires it. We will tell you which approach fits before we start, based on your goals, timeline, and budget.

Can you migrate from another platform?
Yes. We migrate stores from other platforms with products, customers, redirects, and a cutover checklist included in the project. Every migration uses 301 redirect maps so SEO does not fall off a cliff. We plan the cutover to minimize downtime and protect your rankings.

How do you approach CRO?
We start with heatmaps, session recordings, and GA4 funnels to see where visitors drop off. Then we run tests in order of impact versus effort. We care about contribution margin, not just conversion rate, so every test is measured against revenue.

What speed target do you use?
Mobile LCP under 3 seconds is our working target. Images, apps, and scripts are the usual culprits when a site is slow. We optimize images, defer non-critical scripts, and clean up app bloat to hit the target without breaking functionality.

Do you stay on after launch?
Yes. We stay on as a monthly retainer for updates, plugin conflicts, and small CRO work. The retainer is quoted separately from the build. You get ongoing support, monitoring, and incremental improvements without a long-term contract. Cancel with 30 days notice.

Related: Meta Ads, Google Ads, TikTok Ads, Email Marketing, Method, Contact.