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Google Ads Agency for Ecommerce

Google Ads Agency for Ecommerce

Google Ads Shopping and Performance Max structure for an ecommerce catalog

A Google Ads agency for ecommerce runs Search, Shopping, and Performance Max so high-intent queries turn into orders. The work starts in the product feed and in how brand search is split from everything else. Bidding is the last step, not the first.

What Google Ads work is

Google is where people type what they want to buy. Shopping shows the product, price, and image in the results. Search shows text ads. Performance Max can use both plus YouTube and other inventory. For a store, the useful question is: what did non-brand demand cost, after COGS and fees?

Who this is for

Catalog businesses with GTINs or a clean Merchant Center path, selling in Canada or the US. Teams that can change titles, images, and prices when the feed is the bottleneck.

What we run

Feed

Titles, images, GTINs, custom labels for margin and priority, and the weekly disapproval list. Most Shopping waste starts here, not in the bid.

Search

Brand in its own campaign. Non-brand grouped by intent. Negatives reviewed from search terms. RSA tests on headlines that actually mention the product.

Performance Max

Asset groups by margin tier or product line. Audience signals from your buyers, not a generic “in-market” dump. Brand still sits outside PMax.

Measurement

Enhanced conversions, consent mode where it applies, and a store-side check so Google’s ROAS is not the only scoreboard.

90 days

  1. Feed and tracking repair. Brand campaign isolated.
  2. Shopping or PMax build. Search coverage for the queries that already convert.
  3. Weekly search-term and feed passes. Cut losers.
  4. Keep, fix, or stop against the written target.

Reporting

Weekly: spend, brand vs non-brand, Shopping or PMax results, feed issues, and the next test. Monthly: contribution if you share COGS.

Pricing

Management starts at $2,500 a month, or 12% of spend over $25,000 a month, whichever is lower. Feed cleanup as a one-time project is quoted after we see Merchant Center. 30 days notice after the first 90 days.

FAQ

What is a Google Ads agency for ecommerce?
We run Search, Shopping, and Performance Max so people already looking for the product can find the store. Feed quality and brand vs non-brand split matter as much as bids.

Do we need Shopping or only Search?
If you sell physical products with a feed, Shopping and PMax usually carry more of the volume. Search still protects the brand name and catches high-intent queries the feed misses.

What is Performance Max?
One campaign type that can show across Search, Shopping, YouTube, Display, Discover, Gmail, and Maps. We still isolate brand search. Asset groups follow margin or priority so cheap SKUs do not eat the budget.

How do you treat branded search?
Its own campaign, its own budget, its own target. Mixing brand with non-brand hides what new demand actually costs.

What budget makes Google worth turning on?
Enough to cover brand protection plus a real Shopping or Search test. For many stores that is around $5,000 a month. Below that we often start with the feed and brand only.

Who owns Merchant Center and the ad account?
You do. We work inside your Google Ads and Merchant Center.

Related: Meta Ads, TikTok Ads, Email Marketing, Website Building, Method, Contact.