How We Run a 90-Day Test: The Exact Process

How we diagnose, plan, execute, and scale — with clear milestones and go/no-go decisions.

Days 1-14: Diagnose

• Audit tracking (Pixel, CAPI, GA4, feed, email)
• Audit creative library & performance history
• Audit account structure & economics (AOV, margin, CAC)
• Define 90-day target: ROAS, CAC, volume

Days 15-30: Plan & Build

• Fix tracking gaps
• Build creative testing pipeline
• Restructure campaigns per framework
• Launch initial test grid

Days 31-60: Execute & Optimize

• Weekly creative tests (3-5 concepts)
• Daily bid/budget adjustments
• Cut losers, scale winners
• Weekly sync: spend, ROAS, CAC, creative performance

Days 61-90: Scale or Pivot

• 90-day review: hit/miss on target
• Keep: double down on winners
• Fix: restructure near-misses
• Stop: cut channels that don’t work
• Month-to-month or renew 90-day cycle

You Own the Accounts

All ad accounts, pixels, and data stay in your Business Manager. We operate as a partner — not a gatekeeper.