The 5 Email Flows Every DTC Brand Needs (And How We Build Them)

Welcome, abandoned cart, browse abandonment, post-purchase, win-back. Benchmarks and build notes for each.

1. Welcome Series (3-5 emails)

Email 1: Brand story + hero product (immediate). Email 2: Social proof/UGC (day 1). Email 3: Best-seller deep dive (day 3). Email 4: Founder note + offer (day 5). Email 5: Last chance offer (day 7). Benchmark: 40%+ open, 5%+ click.

2. Abandoned Cart (3 emails + 1 SMS)

Email 1: Reminder + product image (1 hr). Email 2: Social proof + FAQ (24 hr). Email 3: Offer + urgency (48 hr). SMS: Direct link + code (72 hr). Benchmark: 15%+ recovery rate.

3. Browse Abandonment (2 emails)

Trigger: Viewed product 2+ times, no cart add. Email 1: Product benefits + reviews (4 hr). Email 2: Alternative products + category link (24 hr). Benchmark: 8%+ click rate.

4. Post-Purchase (4 emails)

Email 1: Order confirmation + tracking (immediate). Email 2: How-to / care guide (day 3). Email 3: Cross-sell complementary (day 7). Email 4: Review request + loyalty invite (day 14). Benchmark: 25%+ open, 10%+ repeat rate lift.

5. Win-Back (3 emails)

Trigger: 60/90/120 days since last order. Email 1: “We miss you” + new arrivals. Email 2: Best-sellers + social proof. Email 3: Final offer + unsubscribe option. Benchmark: 5%+ reactivation.

SMS Integration

Coordinate SMS with email: cart SMS at 72hr (after email 3), welcome SMS at day 0, win-back SMS at 90 days. TCPA/CTIA compliant with double opt-in.